Custom Murals vs Wallpaper: Which One Is Better?
Businesses and homeowners today want bold interiors, spaces that speak. Walls are no longer background elements; they have become identity pieces, brand statements, emotional anchors.
And when upgrading a wall, the same question always comes up:
“Should I choose a custom mural or wallpaper?”
Both options can transform a space, but the result.. the message, the feeling, the longevity.. is very different.
As a professional mural artist working across the Netherlands, I’ve worked with companies who replaced wallpaper with murals, and the impact was immediate. People react differently to real art.
So let’s compare them properly.
Quick Answer
Custom murals are better for long-term visual impact, branding, durability, personalisation and emotional connection. Wallpaper is faster and cheaper, but visually less unique and less lasting.
1. Visual Impact
Wallpaper:
Repeating patterns. Pre-designed. Decorative but predictable.
Custom murals:
Designed for your space alone.. meaning no repetition, no templates, no duplication anywhere in the world.
A mural becomes the visual identity of the room.
2. Branding & Story
Wallpaper cannot represent your brand, not truly.
A mural can include:
your message
your energy
your colors
your story
your purpose
For commercial spaces, murals are unmatched.
When I create a mural for a business, I build energy into the wall: movement, character, attitude, confidence.
You can’t buy that from a catalogue.
3. Longevity & Maintenance
Wallpaper:
tears
fades
wrinkles
bubbles
peels
stains permanently
Custom murals:
stay sharp
wipe clean
age beautifully
resist damage
can be retouched
A mural is art. Not a product.
4. Cost Comparison
Wallpaper may seem cheaper at first. But when you factor in replacement, labour, installation and repair, murals often cost less over time.
A mural is an investment. not a consumable.
5. Scale & Freedom
Wallpaper stops where the pattern ends.
A mural has no technical limit.
It can cover:
hallways
staircases
ceilings
shaped walls
industrial buildings
concrete
outdoor surfaces
Where wallpaper struggles, murals thrive.
Why My Clients Choose Murals
Every mural I create is personalised, a conversation translated into paint.
A wallpaper never sparks that sentence.
FAQ — Murals vs Wallpaper
Is a custom mural harder to maintain?
No, murals are sealed.
Can a mural be removed in the future?
Yes, it can be painted over or restored.
Is wallpaper faster?
Yes. But faster rarely means better.
Is a mural worth it financially?
Absolutely. It becomes a permanent asset and a marketing statement.
Do murals work in any space?
Yes, offices, restaurants, gyms, hotels, shops and homes.
Final Thoughts
Wallpaper decorates.
A mural transforms.
If you want identity instead of repetition.. art instead of print.. emotion instead of pattern.. a mural is the better choice every time.
If you’re curious about a mural for your space, feel free to reach out through contact.
— Asko Art
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