Why Murals Increase Brand Recognition
Brand recognition isn’t just about logos, colors or fonts, it’s about memory. In a world where businesses fight for attention, the brands that stand out are the ones customers remember. And nothing creates a visual memory quite like a mural.
As a mural artist working across the Netherlands and beyond, I’ve seen first-hand how a custom mural can transform a business into a branded experience. A mural isn’t decoration, it’s a marketing asset, a storytelling tool and a visual anchor that shifts how people think and feel about a brand.
Today, I want to show you exactly how and why it works.
What Is Brand Recognition, Really?
Brand recognition is the ability for someone to identify your brand without reading its name.
That includes recognising:
colors
shapes
artistic style
tone
personality
environment
A great mural amplifies all of these.
1. Murals Turn Your Brand Into a Visual Experience
When someone walks into a business with a mural, their brain doesn’t just see the artwork, it processes meaning.
A mural instantly communicates:
who you are
what you stand for
how you want people to feel
It’s visual branding made physical.
In marketing terms, this builds:
✔ familiarity
✔ trust
✔ emotional connection
✔ identity recall
That’s brand recognition at its core.
2. Murals Generate Organic Social Media Reach
People don’t take selfies with blank walls.
But they do with murals.
Every photo becomes:
free advertising
exposure to new audiences
instant authority
sharable brand moments
Even better: branded murals extend your advertising reach without paying for ads.
3. Murals Activate Memory Through Emotion
The strongest memories aren’t visual — they’re emotional.
A mural adds:
atmosphere
storytelling
energy
personality
When customers leave, they not only remember a space, they also remember how that space made them feel.
Where emotion is tied to a brand, recognition skyrockets.
4. Murals Differentiate You From Competitors
Most businesses look the same.
Most walls look the same.
Most branding blends together.
A mural breaks the pattern.
It becomes:
a talking point
a destination
a reason to return
a signal of confidence
And when everyone else’s walls whisper, yours speaks loudly.
5. Murals Build Brand Culture, Inside and Out
Strong brands don’t only communicate externally, they build internal confidence too.
Teams working in a branded space feel:
✔ more connected
✔ more motivated
✔ more aligned
✔ more proud
Brand recognition begins inside the building, not outside.
FAQs
Do murals actually impact consumer behaviour?
Yes. Research shows that visual identity strongly increases brand retention and emotional response, making customers more likely to return, recommend and spend.
How long does a branded mural last?
Many murals last decades. With the right materials and technique, a mural becomes a long-term investment.
Is a mural better than traditional advertising?
In many cases.. yes, because once installed, it promotes your brand every single day without ongoing cost.
Final Thoughts
A mural isn’t just art.
It’s a memory device.
A recognition engine.
A brand amplifier.
It makes your business unforgettable, and unforgettable brands win.
If you want to explore a branded mural for your business, feel free to reach out through my contact page.
— Asko Art